YAWC Network has been an advocate against Female Genital Mutilation. In February, 2024, the network embarked on a 20-day unified campaign within its National Chapters across the African continent to strongly denounce this global plague which continues to undermine the rights of young girls and women in Africa thereby constituting a stumbling block to the advancement of gender equality and achievement of the full potentials of young girls and women. Bearing in mind the reach and proficiency of social media, the campaign kicked off with a position statement from the Network. It was essential to convey the Network’s stance on FGM and rally all stakeholders to its agenda of bringing the practice to an end or barest minimal. This was followed by the production and circulation of Information, Education and Communication (IEC) materials. The IEC materials which were generated by members across the continent and carried sensitization, precautionary and alternative contents on FGM were circulated on all official YAWC Network social media platforms and members’ personal social media platforms. The social media advocacy spanned from the 1st to the 20th day of the campaign. On day 15 of the campaign, all YAWC Network platforms went blue as members from across the continent took turns to post protest photographs of themselves in their #stopFGM branded T-shirts on all official YAWC and members’ personal social media platforms. The idea was to use these images as visual agents of the campaign. To further push the agenda and make it more interactive with the public, the network embarked on a series of media engagements. These took the form of radio and television appearances on 11 network stations across 6 Regions in Ghana, and 1 media house in Nigeria. The media engagements created an avenue for opening up the discussion among members. The campaign climaxed with a stakeholder webinar that empaneled experts including men who discussed the menace from different perspectives. Participants of the webinar had the opportunity to ask questions and made meaningful contributions to the conversation. Over 20,000 people shared the campaign fliers on their social media platforms. Social media and the traditional media advocacy jointly reached over 20 million people across the African Continent.